Incentive-led First-Party Data Collection
Peter sees a Facebook ad requesting him to answer a few questions in exchange for an instant reward
ACTION 1: Perx Powered Survey
Enticed by the reward, Peter completes the survey, answering preferential and behavioral questions
Instant Gratification
Upon submitting the survey, Peter instantly receives an SMS with a unique link to access his reward
Perx Powered New Customer Acquisition
A Facebook ad is served to Peter, with a personalized offer based on his preferential data captured in the survey. The personalized offer lures him to sign up for the app
ACTION 2: Download and Install
Motivated by the tailored offering, Peter downloads the app and signs up for an account
ACTION 3: Phone Number Verification
Peter is prompted by an instant reward campaign to verify his contact details
CUSTOMER ACQUIRED
Instantly Rewarding Customer Action
Upon verification, Peter is presented an instant reward for completing the action
Activate Customer Through Gamification
To encourage Peter to transact often, a quest-based campaign carrying multiple actions and rewards is launched from the Perx platform
ACTION 4: Transact
Peter completes the first action in the quest series - A prepaid mobile phone top-up through the app
CUSTOMER ACTIVATED
Instantly Rewarding Customer Action
Peter is instantly rewarded with loyalty points for completing his first milestone
Milestone Completed
Peter is excited about being rewarded instantly for the action he completes. Peter is all set to complete his next milestone
Success With Another Peter
Insights from the survey are leveraged to target and engage thousands more with tailored messaging and relevant content
