Product Cross-sell
To monetize Alena, a personalized credit card offer is presented to her
Action 1: Card Application
Intrigued by the offer, Alena applies for a credit card
CUSTOMER ENGAGED
Instant Reward For Customer Action
Upon approval of the account, Alena instantly gets rewarded with her personalized gift
CUSTOMER DELIGHTED
Nudging Next Customer Action
To encourage Alena to start transacting, she is sent a cashback offer on her new credit card.
CUSTOMER RETAINED
Action 2: Credit Card Use
She uses her credit card to make online transactions and is instantly gratified with cashback
Action 3: Referrals
Alena receives communication urging her to refer new customers to the app
NEW-USER GROWTH
Rewarding Customer Referrals
Alena earns a reward, gratifying her upon referring two friends.
Rewards For Future Use
She saves the referral reward in her wallet for future use.
