Perx Powered Progress Campaign
Lia opens the Progress campaign page where she can play games as a team with her friends Peter and Alena. She notices that they have already completed milestones 1-3
Action 1: Store Check-in
To complete the next milestone on the Progress campaign, Lia checks-in at a physical store and makes a purchase
CUSTOMER ENGAGED
Instant Gratification
Lia's team is immediately rewarded with campaign points for completing a progression
Reward Points for the Team
Lia's friend Alena completes the next milestone, earning more points for Team Alpha
Reward Points for the Team Again
Lia's friend Peter posts reviews and photos to completes the next milestone, earning more points for the team
Surprise Reward
On reaching the 60,000 points landmark, the team unlocks a surprise reward
Interactive Game Mechanics
To access the reward, Lia is presented with a gamified mechanic. Lia shakes the tree and wins a Starbucks voucher for her team, which she saves for later use
Continued engagement
Lia checks the progress campaign microsite to keep track of their total points and upcoming milestones
CUSTOMER MONETIZED
