Perx-Powered Social Post
Elaine comes across a Facebook post shared by her friend Jane, in which Jane talks about earning a badge on Basket's app for performing certain actions
Customer Action: App download
Intrigued by the post's popularity, Elaine decides to download the Basket app
CUSTOMER ACQUIRED
Voucher for Joining the App
Upon downloading the app, Elaine is presented with a pop-up that offers her a discount code if she creates an account
Reward Saved for Future Use
After creating an account, Elaine saves the discount code to her wallet
Customer Action: Purchase with Reward Redemption
When Elaine visits the Basket store near her home next time, she redeems the discount code
CUSTOMER ACTIVATED
Instant Gratification
Upon making her first purchase as a registered user, Elaine unlocks her first badge on the app, the Trialblazer
